Reflection
Of the world
{Mirror World}
I envisioned a world where anyone could explore potential homes and properties with ease and clarity. A world where physical limitations wouldn't hinder the ability to experience a space. Dreamed of a tool that bridged the gap between the physical world of real estate and the limitless potential of the virtual world.
Concept-1
Navigo
Premium
connection
Smooth
Simulation
Exploration
Immersive
Geometric
Depth
Discovery
Minimal
Interactive
Futuristic
3D
Modern
tech
Logo prototypes
Rough logo iterations
Constructing the word mark
Constructing
the wordmark
I have chosen the font space grotesque for my word mark as the typeface has sharp, geometrical and angular features that compliments the features of the logo form and represents real estate.
The slash is the sole identity of the branding, it represents the merging of the fragments of two mirrors which represent the virtual and the real world merging to create a new reality.
The Process:
Research and Data Collection
Product understanding
Brand Study
User study
Benchmarking
Logo Exploration
Testing Designs
Prototyping
Icon Style
Mood Board
Brain Storming
The research and analysis process helped me in understanding how to proceed with the branding, I did a brainstorming of keywords that I can relate with the brand, this helped me finding connections among some concepts and finalizing a brand concept.
I sketched all the ideas that i had in my head to contain and collect all type of forms. This helped me with exploring a vast amount of froms and structure for the logo also understand and download the ideas from my head.
Typography
Space Grotesk
Space Mono
Light | Regular | Bold
Light | Regular | Bold
Aa
Aa
Color Palette
01
02
03
04
Referencing for
the logo design
To execute this concept I have taken references of tesselations and mainly the graphic design trend which is known as refracted glass. Using this technique I had constructed the logo giving it a unique personality and identity.
An identity that represents the merging of the fragments of two mirrors which represent the virtual and the real world merging to create a new reality.
Navigo was born out of this desire to revolutionize the real estate experience. The software empowers realtors, architects, and even potential buyers to create and explore stunning 3D models of properties. Imagine virtually walking through a house, customizing furniture placement, and exploring every nook and cranny all from the comfort of your own device.
Ideation & conceptualization
Theme boards
Theme Explorations
Form ideations
Visual identity exploration
Concept-2
Immersive Smooth Flowy Futuristic
Premium Minimal Depth
Portal to the virtual world
Portal to the
virtual world
The year is 2044. The last-minute rush for open houses and shaky internet showings is a history. Meet Navigo, a 3D presentation software from Qubit that has redefined the way properties are sold in a 3D way. Navigo isn’t about clicking through photos or ploughing through cold-hearted blueprints; it’s about opening a gate – a gateway to a new world where you can explore scenarios.
Referencing For
The logo design
Rough iterations
for the logo
I have done some referencing of how I can show a warp effect of a plane in a simple way, keeping in mind the keywords from the brain storming phase. This referencing also helps me to understand how 3D logos are constructed using gradients and shapes.
I have done some referencing of how I can show a warp effect of a plane in a simple way, keeping in mind the keywords from the brain storming phase. This referencing also helps me to understand how 3D logos are constructed using gradients and shapes.
Logo
Prototypes
Logo Contruction
3D Rendered Shape
2D Contruction of the shape
After customising the form I rendered the 3D model and using that as a reference I created the shadows and highlights using the gradient mesh tool in illustrator.
Refference for typography
Typography
Poppins
Space Mono
Light | Regular | Bold
Light | Regular | Bold
Aa
Aa
Color pallete
An identity that represents the merging of the fragments of two mirrors which represent the virtual and the real world merging to create a new reality.
This is a gateway to a realm where there are no limitations. A world where you can soar through cyberpunk megacities, scale snow-capped mountains on a mythical beast, or create your own reality from the ground up. Imagine a world where swiping through a tablet isn’t just viewing a property, it’s stepping into a vibrant world. With Navigo, potential buyers don’t have to wait for construction to be complete. They can slip on this portal and be transported to their dream home.